Fashion is an evolving subject.

It has changed gender issues, sexuality, ethnicity and the way the body has been portrayed. So

when looking at  fashion  you have a lot to think about if you want to fully understand the concept

of its meaning. It’s not how it used to be, women/men in clothes, showing off the designers

creations. But in the present day context it has a hidden agenda, hidden word, a meaning that it is

try to communicate to the society,media and clientele.

My strategy for BLK SHI:P  is to aggressively develop and market a full range collection to

consumers. The company intends to market its line as an alternative to existing clothing lines and

differentiate itself through its marketing strategies, exclusiveness yet availability and brand

awareness. BLK SHI:P intends to build on its core portfolio of garments and overcome any

obstacles by using the firm's vision and expertise in the clothing industry.

Our firm's goal in the next year is to make an overwhelming impact on the fashion industry and

create a large consumer demand for the product. Our goal in the next 2-5 years is to venture into

men's and children's clothing. We plan to also create a line of home furnishings, innerwear, pets

wear, jewelry and shoes.

We plan to build a strategic alliance with those in  the media and art/ad production/direction. These

alliances are valuable to BLK SHI:P because they provide the needed exposure and direction for its

line and the association of its products with celebrities. Celebrities are valuable assets because

they endorse garments in  interviews, concerts, and music videos.

In conclusion, although, everyone wants to be beautiful, we want to  challenge the appearance of

beauty. And also challenge the way we looked at people that were not beautiful, but had a unique

quality to them. BLH SHI:P wants to make  a normal street person become the key icon for desire

and envy.

BLK SHI:P creates styles bringing together two different cultures or ers.  

We focus on building a collection which reflects our vision to celebrate the beauty, boldness, grace

and   feminine elegance of a woman in the detailed art of cultural authentication with a play of

unique colours , detailing elements,dyeing techniques and embellishments.